The real question is what does the MIDIBOX project mean, and what is it’s purpose. This is a question that everyone will have a different answer to, but maybe only TK can really say.
If it’s purpose is to act as a hub for innovations in the MIDI controllerand synth fields than it’s goal would be to have a user/contributer base of the most active, inspired, and brilliant in the field which constantly drive it forward. IE a “homebrew” club. A way to allow people to create thier own instruments in an affordable manner… as an options to mass produced, overly priced commercial equiptment.
Or, if it is to compete with other commercial (M-Audio et al), or niche (dopfler, pocket fader) products then it would seek to become a registered company, and then gain visibility and revenue. (Thru original products, licensing, or both).
If it is to become a platform for second party developers to utilitze in their designs (IE Maven or other box creations) then a licensing program would be benifitial where the builder would be required to pay a fee and credit MIDIBOX technology in their documentation. Industrial / Product design is nothing to be overlooked… Thou the Maven runs on the brillant innards of the MIDIBOX, it’s build is also something that I feel deserves credit. It looks like a nice, solid, attractive design. I know it’s easy to bash it, but if you saw this posted as Midibox of the Week, and didnt know about the Sasha ordeal, you would love it.
I also think that the reason Sasha didnt mention MIDIBOX or the builder is because he didn’t want everyone and thier mother running out to build their own (or his design). Like he said, his whole drive to do this was to “add the smoke and mirrors” back to his set… he’s still upset that the early days of electronic music DJ’ing have passed and he’s lost his ‘mystical’ appeal. (and I do remember being a kid and watching DJ’s spin at clubs/raves wondering ‘how do they do that???’ or imagining that it’s the DJ who was responcable for this wonderful music, Only to find out later how simple it really was (technically that is… good choice in records and building a great set take real TALENT and a good ear).
But your right, I’m sure it is tough to decide where to go on this. Many great companies start off in this manner… no funding, doing something for the sheer love of learning, advancing a technology, and having something unique to show for it. Now I’m not saying that MIDIBOX is the next Apple Computer - I’m not here to flatter or extend the truth beyond what it is, but at sometime or another in the life of a project, a decision must be made. Otherwise, it’s human nature that someone else will take what you’ve done and esentially make the decision for you (in this world, someone like the Maven builder is the least of your worries… there are scumbags and corporations waiting to turn a profit on someone elses idea all over the place). And if the big guys really wanted to mass produce the Maven, a big company would use their own innards anyway, and you can’t really argue that the design, in terms of functionality, owes itself just to MIDIBOX. It’s in producing short runs, one off’s, or prototypes of a controller where MIDIBOX really shines (from a commercial standpoint).